Santos Culture Jamming

Santos use a pretty generic template for their social media posts and ads. So generic in fact that culture jamming these is pretty easy.

Here’s an example of a recent image used on Facebook.

Here’s a remixed version for the Tour Down Under.

I tried to match the font using some online tools. It looks like they’re using a variant of HK Grotesk which can be downloaded here. The only notable difference to me is the comma’s.

Sorry I don’t have a template for this. I think it’s pretty easy to re-create though.

If you make anything or have any messaging suggestions then drop them here.


I love this. Perhaps we could do the same for the Big, Bad, dirty banks :money_mouth_face: